Here’s to 2016!
At the end of each year, we all tend to focus on the big picture. We reminisce about the past year, look forward to the coming year, and examine our lives as a whole (all while drinking and eating as...
View Article2016: The Year of Better Email Marketing
Did you know that the right email marketing strategy can increase your return on investment by 4300 percent? Sounds like a crazy number, but that’s the average return for US brands and businesses....
View ArticleSpeed Matters: Cater to Your Customers Quickly
Today’s marketing world moves pretty fast, and sometimes even the most seasoned expert has trouble keeping up with consumer demands. After all, according to Edison Research, “42 percent of customers...
View ArticleIn It to Win It: Facebook Gets Sporty
It seems this social network is venturing into some new territory. Announced yesterday, Facebook Sports Stadium is a platform (within the preexisting Facebook framework) for following and engaging in –...
View ArticleSuper Bowl 50: Food for Thought
Ask any non-football lover why they watch the Super Bowl, and they’ll tell you: they’re in it for the ads. Or the food. Or both. And lucky for them, the two often intersect. So while you’re stuffing...
View ArticleThe Polished Approach: Why Uber Doesn’t Scare People
A few days ago I was watching a Comedy Central show called Nathan For You, in which a guy named Nathan “helps” struggling small business owners. Part of the show’s charm is that Nathan often has pretty...
View ArticleCaring for Customers in 2016
Some say the customer is always right. We say the customer is always important – and if 2016 is going to show us anything, it’ll be a shift toward an even more customer-centric marketing world. Here’s...
View Article5 Responsive Rumors
Much like the most popular girl in high school, responsive web design is beautiful, intriguing and comfortable in almost all situations. For these reasons, it’s also had to deal with a fair amount of...
View ArticleHow to Handle Rejection
In work and life, you will undoubtedly experience the occasional rejection. Sometimes a client won’t like your proposal – sometimes a love interest won’t like your proposal, either. And while we can’t...
View ArticleThe Kardashians: Capitalizing the ‘K’ in Marketing
The past decade has been permeated with a pop culture phenomenon unlike any other: the Kardashians. Since 2007, the Kardashian/Jenner family has captivated audiences around the world by doing…well, the...
View ArticleSMX West 2016: Q&A
This month, Amy (our brilliant president) and Brian (our digital marketing manager) traveled to San Jose for SMX West, the leading search marketing conference for industry professionals. Here, we chat...
View ArticleGet Lucky with the Right Marketing Agency
Finding a great marketing company can be a lot like finding a four-leaf clover: frustrating, time consuming, and nearly impossible. It’s only harder as a small business new to the process. How can you...
View ArticleCopy R Website Redesign: Client Shout-Out
We’re pleased to announce that our friends at Copy R have a newly redesigned website, compliments of – you guessed it – Counterintuity! Let’s take a tour, shall we? FIRST IMPRESSION Right off the bat,...
View ArticleApril Fools’ Rules
Honesty is the best policy…but April 1st provides us with a lighthearted break from that adage. For reasons we’re not totally clear on, the first of the fourth month of the year is a day for pranks –...
View ArticleWhatsApp: Making Privacy a Priority
WhatsApp’s latest update will ensure that both texts and voice calls sent via the popular messenger app are fully encrypted. Meaning, WhatsApp employees can’t snoop into your private data (even if they...
View Article3 Things We Learned from F8 2016
We have a very important announcement to make: Facebook is taking over the universe. Ha! Just kidding. That’s not an announcement – you already knew that. But this week’s Facebook Developers Conference...
View ArticleC! Team Shenanigans: Pool Party!
Nope, not what you think – there were no swimsuits involved. Yesterday after work, the C! team headed out to Fantasia, Burbank’s billiard hall, for a few drinks and friendly games of pool. We swear, we...
View Article#Lemonade: A Lesson in Marketing
We could all learn a few things (about marketing/branding/life) from Beyoncé. For instance: how to grab the attention of an entire nation, become the top trending topic on Twitter, and essentially...
View ArticleUSIndoor’s 2016 Facility Operators Conference
Our client, leading LED lighting manufacturer Cireon, just attended USIndoor’s 16th Annual US Indoor Facility Operators Conference in Las Vegas! At the conference, Cireon representatives illuminated...
View Article2016 Communicator Awards
We aren’t above giving ourselves a well-deserved pat on the back – and we’re pleased to announce that a pat (or two) is in order, thanks to the 2016 Communicator Awards! This year, we earned not one...
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