Client feature: The Acres’ website wins 2016 Communicator Award of Excellence
This November, we launched a newly redesigned website for The Acres, a state-of-the-art dressage training facility. We thought the final product looked fantastic – and the Communicator Awards agreed!...
View ArticleClient Feature: VEDC Entrepreneur Center Award of Excellence
We’re pleased to announce that the VEDC Entrepreneur Center, a recent addition to the C! client roster, has already gotten two award-winning projects out of Counterintuity’s handiwork. “While The...
View ArticleClient Feature: VEDC wins award of distinction for annual report brochure
Annual reports are sometimes dismissed as something you only look at if you have to. Does it have to be this way? Not when Counterintuity’s on your team! For us (and VEDC), an annual report means...
View ArticleClient Feature: PBS SoCal Award of Distinction for annual report
Another annual report, another Communicator Award! This time, Counterintuity won an Award of Distinction – Association for PBS SoCal, the KOCE-TV Foundation’s primary PBS member television station...
View ArticleThe Power of #: Using Hashtags to Heighten Marketing
Once upon a time (aka 2006), using “#” in a sentence meant that you either (1) neglected to check it for typos or (2) were referencing the number of typos you made in the aforementioned sentence. Flash...
View ArticleClient Feature: Pasadena Symphony “Beethoven Emperor” wins Award of...
We’ve been the marketing and design firm for Pasadena Symphony and Pops (POPS) for six years. Throughout that time, our number one goal has been to communicate the symphony experience to the audience –...
View ArticleMore than 30% of ALL businesses advertise on Facebook
If you’re not advertising on Facebook, you’re losing out. Facebook has more users than China has residents, and that number includes your customers. According to a recent article on the Denver Business...
View ArticleMake that Pokémon-ey: Monetizing the World’s Pokémon Go Obsession
“Have you played Pokémon Go?” Unless you’ve spent the two weeks hiding under a rock (which is a totally legitimate pastime, of course), someone has asked you this question by now. Released on July 6th,...
View ArticleCounterintuity’s day of service: BTAC
Last month, we closed for most of a day so that we could volunteer at the Burbank Temporary Aid Center (BTAC). Counterintuity has long supported our local community with sponsorships, selected pro bono...
View ArticleGIF It Up: Why You Should Incorporate GIFs into Your Marketing Strategy
The GIF (pronounced with a hard ‘g’) has ventured far from its natural bitmap habitat in the CompuServe nerdosphere. It can now be found posing as punctuation, starring in texting conversations,...
View ArticleWhat makes a landing page work?
Think of a landing page like a free giant classifieds ad in the newspaper. Except your ad can be more than three lines and have pictures. A landing page is a goldmine of information – for both you and...
View ArticleHow to make heads and tails of features vs. benefits on a landing page
You’re going crazy…so you think. You’ve created a landing page, and have reached A Very Normal Point in the process of creating an awesome landing page: What’s the difference between my features and my...
View ArticleHelp, I don’t have enough visitors!
Of course you don’t, and it’s normal – you’re new on the block and that’s OK. Kick your new website or brand new landing page off with the online equivalent of an Open House: Run an Ad Campaign....
View ArticleWhy you should add influencer marketing to your marketing strategy
Influencer marketing is a relatively new form of marketing that feeds off the fact that ad-wary millennials trust people, not brands. The traditional approach to advertising is losing its effect. We...
View Article11 ways to make your website stand out
The internet is a big place. Accordingly, you don’t want people playing “Where’s Waldo?” with your website. Here are 11 ways to help your website stand out from the crowd. Give people something extra....
View ArticleClient Shout-Out: SNPitty
Today’s consumers want to make healthy lifestyle changes, but they expect the experience to be as efficient and personalized as possible. That’s why a personal wellness platform inspired by...
View ArticleThe Problem with Mass Marketing
Maybe one size can fit everyone – but it can’t fit everyone well. Every now and then, amidst an otherwise successful shopping trip, you’ll come across an article of clothing that claims to be “one size...
View ArticleDo you need a new outfit?
You know your audience, but does your audience know you? We have some shocking information: “Nearly half of all small business owners do not have a website.” [Clutch] Without one, as small business...
View ArticleLaunching La Mirada
Calling all theatre (or web design) buffs: our client La Mirada Theatre officially has a shiny new website! Our digital marketing manager, Brian Tucker, played a key role in this website launch;...
View ArticleShout-out to OCIP
Another day, another awesome website launch! The latest lucky owner of a new C! site is our client, plastic distribution and fabrication industry leader OCIP. We had access to some great material for...
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